Reebok x Billionaire Boys Club Take the Club C 85 to the Moon

Billionaire Boys Club and Reebok are moving beyond the Board Flip. Their latest collaboration puts BBC’s lunar aesthetic onto the Reebok Club C 85 for the first time, bringing one of Reebok’s most recognisable lifestyle silhouettes into the brand’s orbit.

The Club C 85 dates back to 1985, when it was introduced as a tennis shoe, before becoming a fixture of everyday sneaker culture. For BBC, the familiar shape gets a distinctly space-age treatment without losing its straightforward proportions.

The upper comes in a monochromatic grey with an ostrich-inspired textured finish, while the translucent outsole reveals lunar surface imagery beneath. Chrome-finished debossing, a Standing Astronaut detail, Mantra tongue label and Flying B moon graphic on the insole bring the Billionaire Boys Club identity into the construction rather than simply applying a logo.

There are tonal grey and contrasting purple lace options, while the outsole retains the Club C’s original tread pattern. The release also continues a relationship between Reebok and Billionaire Boys Club that stretches back more than two decades, following the recent return of the Icecream Board Flip.

The Billionaire Boys Club x Reebok Club C 85 is out now, priced at £120.