Sunspel Revives Riviera Cool with SS25 ‘Riviera 1955’ Collection

Sunspel has always played the long game when it comes to style. Before “quiet luxury” entered the chat, it was the British brand’s bread and butter. Now, with the launch of its Riviera 1955 collection this June, Sunspel proves again that timelessness isn’t just a mood — it’s a method.

At the heart of the collection is the Riviera Polo Shirt — not a reissue, but a refined classic with pedigree. Originally designed in the South of France by Peter Hill (Sunspel’s founder’s great-grandson) in the 1950s, the shirt was a response to summer’s sartorial dilemma: traditional polos that couldn’t handle the heat. The solution? Q75 — a breathable, lightweight mesh that still forms the backbone of Sunspel’s warm-weather output.

The same shirt later made its way into cinematic history when Daniel Craig wore it as James Bond in Casino Royale. But the Riviera Polo isn’t just for secret agents. This season, it’s joined by a capsule that channels the easy elegance of mid-century European summers.

The Riviera 1955 collection threads a line through vintage coastal flair and modern craftsmanship. Think knit camp-collar shirts and archive-inspired polos, cut from airy mesh fabrics. Classic tees and swimwear come striped in faded seaside tones, while linen tailoring from Italy’s Lake Como region adds laid-back structure.

It’s not just about looking sharp — it’s about feeling cool, too. The palette leans into soft pastels and sun-washed neutrals, echoing Herbert List’s dreamlike photography. These are clothes built for slow mornings, long lunches, and late evenings by the sea — even if you're just wearing them to your nearest rooftop bar.

Available from June 2025, the Riviera 1955 collection lands in stores and online at sunspel.com.