Palace x Fred Perry AW25: British Streetwear Icons Redefine Menswear Classics - The Rakish Gent

Some collaborations feel inevitable. Palace and Fred Perry might come from different starting points – one rooted in skate and streetwear, the other steeped in tennis whites and Mod subcultures – but both brands share a distinctly British DNA that makes this union look natural.

Fred Perry has been shaping the uniform of countercultures since the 1950s. What began with a maverick Wimbledon champion who invented the sweatband and popularised the polo shirt has long since crossed from court to terrace, club to gig. Palace, for its part, has spent the past decade rewriting the rules of skatewear, making a brand as comfortable in Covent Garden as it is on the Southbank.

The debut collaboration doesn’t overcomplicate things. At its centre is the Fred Perry polo – reissued here in white, navy and dusty blue. The signature twin tipping is intact, with Palace lettering tucked beneath the Laurel Wreath. It’s a detail that feels like a quiet handshake between the two brands: both symbols of prestige, both unshaken by trends.

Sportswear and streetwear heritage runs deeper in the fluorescent-tipped tracksuit. Twin tipping, embroidery and that recognisable athletic silhouette nod to both brands’ cult followings. It’s easy to imagine this one splitting opinion in the best way: half the crowd pulling it on for a night out, the other half keeping it pristine in the wardrobe.

The argyle cardigan pushes the collaboration into more playful territory. Argyle is pure Britishness – golf courses, knitwear traditions, Ivy League imports – but Palace filters it through its own offbeat lens. The result is a piece that doesn’t feel like heritage pastiche, but something sharper, designed for layering with denim or tailored trousers alike. A striped long sleeve rounds out the edit, restrained but no less considered.

If the clothes stitch together different sides of British menswear, the campaign grounds them in a setting just as familiar. Shot by Palace founder Lev Tanju on Barry Island in Wales, it swaps studio polish for the messier charm of the British seaside. Friends of the brand wander the front, polo collars popped, cardigans slung on, a nod to how the collection might actually be worn: casually, confidently, with that mix of wit and ease Palace has always championed.

Palace x Fred Perry lands first through Palace on 12th September, before arriving online and in select Fred Perry stores on the 16th.