BoConcept x Claudio Bellini

BoConcept has built its reputation on sleek Scandinavian design, but this September the Danish brand steps into new territory with a collaboration that pairs its signature clarity with Italian flair. Partnering with Claudio Bellini Studio, the house introduces the Milano sofa and coffee table series—a collection that sits firmly at the intersection of architecture and lifestyle.

For Bellini, the sofa is never just a piece of furniture. “When I design a sofa, I don’t just think of it as a product – a place to sit,” he explains. “I’m interested in designing a place.” That architectural sensibility defines Milano, which is conceived less as an object and more as a landscape. With its sculptural form and modular versatility, it’s intended to shape the rhythm of the home as much as it complements it.

Helena Christensen, BoConcept’s Global Artistic Director, echoes this. “This architectural approach creates the foundation for how you will continue to personalise a home,” she says. In other words, the sofa sets the stage, but it’s the way you inhabit it that makes it complete.

Milano is built on what Bellini calls “skeleton and skin.” The outer frame is clean, minimal and precise—true to Danish design traditions—while the interior is soft, low-slung and inviting. This duality defines the collection. It looks sharp, yet it encourages a relaxed, modern posture. It’s designed as much for living as for lounging.

The modular system is one of BoConcept’s most versatile to date. Multiple configurations, interchangeable cushions, and uniform-height armrests and backrests give the sofa a light, balanced appearance. Whether it’s anchoring a minimalist apartment or a more traditional home, Milano adapts without losing its clarity of form.

Comfort, for Bellini, is as much emotional as physical. The idea is that you see it and feel an instant sense of recognition: that’s what I need. That’s why Milano sits slightly deeper and lower than conventional sofas—engineered for ease but designed to look as composed as any tailored suit.

BoConcept’s Danish roots are evident in the project’s emphasis on craftsmanship, methodical process and honest construction. But Bellini’s Italian heritage brings a different dimension. “Italian design – especially from the ’60s – was about pushing boundaries, experimenting with materials, provoking ideas,” he says. The Milano collection fuses those sensibilities: Scandinavian restraint with Italian warmth.

The accompanying coffee tables extend the same principles, sculptural yet understated, designed to integrate rather than dominate. Together, the pieces embody a refined idea of living—structured but inviting, precise yet expressive.