AMI Paris Introduces the Mirage Sneaker
AMI Paris has unveiled its latest footwear drop: the Mirage sneaker, a design pitched somewhere between streetwear staple and modernist sports shoe. It’s the kind of release that neatly underlines the brand’s position in menswear right now—rooted in Parisian ease, but with a sharpness that feels ready-made for international wardrobes.
The Mirage silhouette is aerodynamic and forward-looking without leaning into gimmickry. The lines are clean, the proportions confident, and the detailing pared back just enough to feel timeless. It’s a sneaker for movement—whether that’s literal, worn on the go, or stylistic, pulling together looks that shift between studio, street and café without pause.
Craft is central to the design. The upper is cut in two distinct executions: mesh, in tonal shades of bronze green, ivory beige, light blue and black, or a premium version in smooth white Nappa leather. Both options are anchored by an ergonomic construction designed for comfort, with a spiked rubber texture wrapping up from the sole to the heel, toe and sides. The effect is subtle but striking—a reminder that performance detailing, when handled properly, can elevate style rather than complicate it.
AMI signatures appear throughout. The Ami de Cœur—the heart-topped A that has become the house’s shorthand for relaxed sophistication—sits on the tongue, while the pull tab is stamped with the Ami Paris logo. The sneaker’s proportions nod towards the classic car shoe, sitting slightly lower and more supple than traditional trainers, which adds to its ease of wear. At the same time, the sole has been purpose-built in a mold created exclusively for AMI Paris, marrying lightweight flexibility with durability.
The launch campaign doubles down on the brand’s philosophy of community and connection. Shot on real people in real spaces, it positions Mirage as part of everyday culture—worn by the kinds of figures who give cities their energy and edge. It’s an intimate approach, far removed from sterile studio product shots, and it aligns neatly with AMI’s long-standing view that style is inseparable from the life you build around it.
What makes Mirage interesting in a crowded sneaker market is how effortlessly it bridges categories. It’s performance-minded, but not in an overtly technical way. It’s stylish, but stripped of the hype-led embellishments that can date quickly. In short, it has range. Paired with denim and a wool overcoat, it feels sharp and elevated; worn with shorts or relaxed tailoring, it keeps things easy and grounded.
AMI Paris has always had a talent for distilling Parisian codes into everyday essentials, and Mirage feels like a natural extension of that ethos. It’s not just a sneaker—it’s another piece of the modern vestiaire, designed with enough confidence to slot into any man’s wardrobe while still carrying the quiet distinction of the brand’s DNA.
The AMI Paris Mirage sneaker is available now at AMI boutiques worldwide and online at amiparis.com.