Aaron Pierre and Ishaan Khatter Lead the New Era of BOSS Menswear

For Fall/Winter 2025, BOSS launches the “Be the Next,” campaign fronted by a new wave of global talent. Rising stars Aaron Pierre and Ishaan Khatter step into the spotlight, joining tennis ace Taylor Fritz, Seventeen’s S.COUPS, and model Amelia Gray in a line-up that feels like a cross-section of where culture is headed.

For Pierre, known for his roles in The Underground Railroad and the upcoming Blade, the campaign is as much about personal philosophy as it is clothes: “It’s about embracing your individuality, staying committed to your vision, and striving to grow with every step,” he says. Khatter echoes the sentiment. The Indian actor, whose career has ranged from independent film to Netflix blockbusters, frames it as “staying true to yourself, pushing boundaries, and constantly striving to grow.” Together, they ground the campaign’s central message—style as a marker of ambition, authenticity, and self-definition.

BOSS FW25 presents itself as a wardrobe reset. The tailoring, long a cornerstone of the brand, takes on a fresh silhouette. The standout “new trouser” comes relaxed and double-pleated, offered in tonal colourways and cotton-stretch blends, a pragmatic shift that keeps precision but adds wearability. Jackets and blazers lean on eco-conscious Italian fabrics, striking a balance between slim and more relaxed fits.

Outerwear makes its play for the season’s big talking point. Parkas are DOWNPASS-certified, leather jackets cut from gold-certified Nappa, and heritage coats bring back the house’s classic silhouettes with subtle updates. Knitwear delivers the quieter luxury moment—merino wool and cashmere in olive and grey, easy to slot into a layered winter uniform without fuss.

BOSS has also revived the “Double B,” a monogram now placed across polos, sweats, and outerwear. Unlike past logo-heavy moves in menswear, here the branding feels restrained, positioned to signal identity without overwhelming it. Accessories continue the extension of the brand into lifestyle: watches, jewellery, and eyewear, each designed to sit within the broader BOSS aesthetic rather than push beyond it.

Campaign casting has become as important as the collections themselves, and BOSS knows the value of aligning its aesthetic with rising talent. Aaron Pierre brings a sharp-edged elegance, a reminder of the house’s cinematic connections, while Ishaan Khatter bridges Bollywood and international cinema with a youthful confidence. Taylor Fritz represents sport’s crossover with fashion—tennis in particular has become fertile ground for style statements—while K-pop’s S.COUPS and Amelia Gray’s street-influenced energy broaden the cultural reach.

It’s this cross-disciplinary approach that gives the campaign its relevance. Rather than focusing solely on legacy or heritage, BOSS frames itself within ambition’s modern spectrum—actors on the rise, athletes at their peak, musicians at the centre of global youth culture. Clothes become the medium, but the message is the mindset.

For menswear specifically, FW25 strips things back to essentials, then pushes them forward with small but pointed updates. A grey wool suit is no longer just office uniform but a modular piece to be worn apart. Corduroy trousers find themselves alongside knitwear designed to be standalone, from collared V-necks to boxy cardigans. And in accessories, eyewear and jewellery round out looks that move seamlessly between formal and casual.

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