Calvin Klein Taps Mingyu for Fall 2025 Denim Campaign

When Calvin Klein picks a new face for denim, it rarely misses. For Fall 2025, the brand has called on Mingyu of SEVENTEEN—a global K-pop star with the kind of presence that makes even the most familiar pair of jeans feel like something new. The campaign doesn’t reinvent Calvin Klein denim—it doesn’t need to. Instead, it recharges the codes that made the label synonymous with jeans in the first place: clean cuts, a graphic edge, and styling that thrives on simplicity. Mingyu’s appearance signals both reach and relevance. He embodies the modern Calvin Klein man: self-assured, visually sharp, and always ready to strip style back to essentials.

Front and centre is the CK Emblem print—a monogram reimagined as an allover pattern, stamped across denim trucker jackets and jeans. It’s bold without overcomplicating things, the kind of graphic that slots neatly into the current appetite for logo-driven streetwear while keeping Calvin Klein’s minimalist DNA intact. It’s denim made to be seen, whether layered with a tee or matched head-to-toe.

The fits lean on Calvin Klein’s archive but sharpen them for now. The 90s Straight Jean is back, rolled out in vintage and dark indigo washes that play easily with logo tees or crisp button-downs. It’s the cut that never strays too far from any wardrobe—a uniform piece that balances nostalgia with wearability. The Slim Jean, by contrast, takes a more tailored route. Its body-skimming fit is designed for clean lines and sharper silhouettes, best paired with tanks, windbreakers, or layered staples. For those who prefer structure, the Carpenter Jean channels a workwear sensibility with a deliberate shape—more utility, less fuss. And then there’s the 90s Taper, bridging classic cuts with contemporary polish, designed for those who want denim with a little more direction.

Calvin Klein knows that in 2025, denim isn’t just about the cut—it’s about who’s wearing it. Mingyu brings cultural currency to the table. He’s a performer with global reach, but also someone who understands the visual language of fashion. On stage, he’s kinetic; in front of the lens, he’s measured, precise. That balance mirrors Calvin Klein’s ethos: confidence without excess. There’s also a deeper strategy at play. By casting Mingyu, Calvin Klein continues to cement its influence across Asia while keeping the brand firmly planted in global culture. It’s a move that makes sense: K-pop stars are not only music idols but modern style leaders, capable of shifting trends with a single Instagram post.

Denim campaigns have always been a Calvin Klein stronghold, from the stripped-down icons of the 90s to the brand’s current rotation of athletes, actors, and musicians. With Mingyu, the Fall 2025 drop shows that the formula still works: a tight edit of jeans with a few directional updates, worn by someone who makes them feel bigger than fabric. There are louder trends in fashion right now—oversized tailoring, quiet luxury, experimental streetwear—but Calvin Klein denim sits in its own lane. It’s direct, visual, and impossible to overcomplicate. The Fall 2025 campaign doesn’t just show clothes. It reasserts the point: Calvin Klein still knows how to make jeans look essential.

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