Jack Draper for Vuori

Tennis has always been as much about the fit as the forehand. From Agassi’s neon headbands to Federer’s pristine whites, style on court tells you as much about the player as their record ever could. Which is why Vuori’s latest signing feels less like a sponsorship and more like a statement of intent.

The Californian performance and lifestyle label has secured Britain’s top-ranked tennis player, Jack Draper, as its newest global ambassador. Draper, who currently sits at world No.4, will debut the partnership head-to-toe in Vuori at the US Open before working with the brand on his own signature line.

Vuori has built its reputation on a coastal California aesthetic—technical but laid-back, gym-to-street in one. Draper brings exactly the kind of edge the brand thrives on. A powerful left-hander with an aggressive baseline game, he’s not only Britain’s best hope on the court but also one of the few players in the sport leaning into style as part of his identity.

“For me, style is about how you carry yourself, what you wear, and owning who you are without hesitation,” Draper says. “As I’ve grown up, I’ve really embraced style as self-expression, and whether it’s shaving my head or trying something bold, I just go for it.”

That instinct makes him the perfect foil for Vuori. Their clothes may be engineered for performance, but they carry an ease that works beyond the locker room. In Draper, they’ve found someone who isn’t afraid to merge that lifestyle element with the intensity of elite sport.

Vuori is hardly the first brand to enter the tennis conversation, but their timing is sharp. The sport is shifting. Younger players are more adventurous in silhouette and fabric; off-court wardrobes are as likely to include oversized tailoring as tracksuits. Draper sits comfortably in that space—traditional enough to command Wimbledon, experimental enough to headline a fashion spread.

He’ll eventually develop a signature line with Vuori, which promises to fuse performance-led innovation with his offbeat, confident take on menswear. Expect transitional pieces: technical tops that double as streetwear, cleanly cut sweats that wouldn’t look out of place in a Soho coffee shop, and outerwear with just enough design detail to make it feel directional.

Vuori has teased some of the key styles likely to be in rotation for Draper: the Viewpoint Muscle Tank 2.0 Pro, Kore Short, Strato Tech Tee, Sunday Performance Sweatpant, and Sunday Element Track Jacket. It’s a line-up that’s more “modern athlete off-duty” than classic tennis whites. Think muted palettes, slim but forgiving cuts, and fabrics that can handle the grind of tour life without losing shape.

What stands out is the way Vuori is blurring categories. These aren’t just training pieces—they’re wardrobe staples. A tank that works for the gym, yes, but also the kind of layering piece that could easily slot under a bomber. A track jacket that doesn’t scream sponsorship deal but rather a considered, versatile layer you’d actually want to pack for a weekend trip.

In Draper, Vuori is tapping into the idea that modern athletes are also cultural figures. They’re front-row fixtures, brand collaborators, and street-style references in their own right. Draper understands that crossover better than most. His willingness to experiment—whether it’s a shaved head, sharp tailoring, or statement sneakers—aligns him with a generation of men who treat clothing as a fluid expression rather than a rigid uniform.

The partnership is as much about off-court influence as it is about trophies. Tennis remains one of the few sports where style is part of the spectacle. What Draper wears in the tunnel or arriving at a tournament often generates as much buzz as his first-round draw. For a brand like Vuori, which is steadily building global recognition, attaching itself to that narrative is a smart play.

It also signals a wider move into tennis for the Californian label, expanding their athlete roster and underlining ambitions beyond running, yoga, and general performance wear. Tennis, after all, offers a rare balance: tradition heavy enough to carry weight, but global and visible enough to break new ground.

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