Vuori’s Sunday Collection Takes Performance Beyond the Field

Vuori is taking its performance wardrobe beyond the gym and onto the rest of the day with its new Sunday Collection, fronted by NFL athletes Jared Goff, Colston Loveland and Omarion Hampton.

The accompanying campaign, It Starts And Ends With Sunday, deliberately avoids the usual sportswear imagery of game day and competition. Instead, it follows the routines around performance: early starts, training, recovery, travel and the journey home. It is a fitting approach for a brand increasingly positioned between technical sportswear and everyday menswear.

For Goff, the focus is preparation and recovery around stadium training. Hampton is shown on an early-morning drive towards training, while Loveland's story moves between outdoor activity and quieter moments. The common thread is clothing designed for the hours when nobody is watching.

The Sunday Collection takes familiar trackwear references and gives them Vuori's softer, more polished treatment. The men's line includes track pants, performance joggers, shorts, hoodies and lightweight outerwear, with pieces designed to move between warm-up, low-intensity training, recovery and everyday wear.

The Sunday Track Pant, for example, uses an 88% recycled performance fabric with four-way stretch, while the Sunday Pullover Hoodie combines a relaxed silhouette with moisture-wicking performance and recycled materials.

That distinction matters. This is not technical kit disguised as casualwear; it is casualwear borrowing the functionality of technical kit. The appeal is the ability to leave the house in a coordinated track jacket and trouser combination, train, recover and continue through the day without changing the entire wardrobe.

With Goff representing established NFL experience alongside younger players Loveland and Hampton, Vuori is also using football to frame a wider proposition: performance clothing need not stop performing when the sport does.