UGG Taps Central Cee for a New Era of the Tasman

There was a time when UGG was shorthand for off-duty comfort. For Spring 2026, the California label is sharpening that narrative — and placing it squarely in the menswear conversation.

Fronting the new campaign is Central Cee, alongside Olympic snowboarder Su Yiming. It’s a deliberate pairing: two global figures who move between cities, scenes and disciplines with ease. The message is clear. UGG’s latest drop isn’t about staying in — it’s about stepping out.

At the centre of the release is a reworking of the brand’s cult silhouette, the Tasman. Long adopted by athletes and artists — from tunnel walks to front rows — the style now evolves into two distinct propositions: the Tasman Lace and the Tasman Albite.

The Tasman Lace feels like the most direct nod to contemporary menswear. Built on the familiar suede upper, it introduces a dual-lace system that allows for multiple lacing and looping options. In Chestnut and Black, it’s less slipper, more statement — an easy play with relaxed tailoring, oversized denim or technical outerwear.

Then there’s the Tasman Albite. Limited to 2,000 pairs globally, it leans into craftsmanship. Hand-done leather whipstitching references the house’s UGGbraid heritage, while each pair is individually numbered on the footbed. Available in Black and Jasmine, it’s positioned as a collector’s piece rather than a casual afterthought.

Completing the offering is the new Otzo Clog — a sleeker, more directional slip-on crafted from nubuck leather and lined in wool. Marketed as dual-gender but cut with a clean, masculine line, it’s arguably the most versatile of the trio: a refined alternative to the trainer rotation.