GANT SS26 and the Modern Sportswear Legacy

There’s something quietly confident about returning to where it all began. For Spring/Summer 2026, GANT heads back to New York City, the place its American sportswear legacy first took shape, and reframes the codes that built it.

Fronting the campaign is Dutch supermodel Mark Vanderloo, joined by his son, Mark Vanderloo Jr. It’s a neat visual metaphor: heritage, handed down without fuss. While Lauren Hutton lends cross-generational star power, it’s Vanderloo’s presence that anchors the menswear narrative — assured, unfussy, and rooted in the kind of style that doesn’t need reinvention every season.

The collection itself leans into what GANT has always done well: clean American staples sharpened for now. Think crisp solid shirts, refined stripes and soft chambrays, cut to sit just as comfortably under tailoring as they do with a pair of broken-in chinos. Ruggers return, collegiate sweats are streamlined, and trench coats arrive with a lighter, more considered hand.

There’s a clear balance at play — casual meeting tailored without tipping too far either way. Updated knitwear carries subtle bar stripes and ribbed textures, nodding to Ivy League codes but avoiding costume. The silhouette is easy, the lines clean. It’s sportswear in the truest sense: functional, adaptable, built for daily wear.

GANT’s SS26 offering doesn’t chase trends. Instead, it refines the uniform of the modern man — one built on heritage, sharpened by experience, and ready to be passed on.

Available now, in stores and online.