Reiss AW26: A New Mood in Menswear

Reiss turns to late-20th-century Italian style for AW26, bringing a more relaxed attitude to its established tailoring vocabulary.

For menswear, the collection sits between the discipline of Savile Row and the ease of Italian tailoring. Designed in the brand’s central London atelier, it places craftsmanship and fabric at the centre, with premium Italian wool suiting and refined wool blends providing the foundation.

The result is tailoring designed to move beyond the office. Structured enough for formal dressing, but considered for everyday wear, the collection reflects the way modern wardrobes increasingly blur the distinction between occasion and everyday dressing.

Proportion is equally important. Rather than abandoning traditional tailoring, Reiss loosens its architecture, giving familiar silhouettes a more contemporary stance. The effect is polished without becoming overly formal — a balance that has become increasingly relevant to menswear.

Across the wider AW26 collection, Reiss applies the same approach to heritage fabrics and classic construction: preserve the integrity of tailoring, then alter the proportions and context.

It is a measured shift rather than a reinvention. Reiss remains recognisably Reiss, but AW26 moves the conversation towards a sharper, more relaxed interpretation of what contemporary tailoring can be.