ARKET AW26 Finds Beauty in the Everyday

ARKET’s Autumn/Winter 2026 campaign, Noticing Everyday Beauty, takes a quieter approach to seasonal dressing. Starring Iselin Steiro and Badhiel Lony Nyang, the campaign frames the collection around texture, proportion and the considered utility that has become central to ARKET’s menswear.

Shot by Dudi Hasson, Adrian Levander and Daphne Terrasson, the imagery places wool, shearling, leather and crisp shirting against natural landscapes and everyday settings. The effect is less about spectacle than the clothes themselves: familiar pieces, refined through fabric, cut and proportion.

For AW26, ARKET revisits two dependable outerwear shapes—the pea coat and trench coat—alongside carefully proportioned jeans and a broad knitwear offer, from fine underlayers to heavier cashmere. Lamb shearling, tropical wool tailoring and elevated occasion pieces add weight to the wardrobe, while cotton jersey T-shirts and lighter essentials keep the collection grounded.

The campaign’s accompanying films extend the idea beyond clothing. Steiro speaks about finding beauty in nature, while Nyang connects it with kindness, community and human connection.

For menswear, the proposition is clear: useful wardrobe staples remain the foundation, but fabric, silhouette and considered detailing do the work. ARKET’s AW26 collection makes the case for looking more closely at what is already worth wearing.