Fred Perry x Craig Green: The New Uniform

There’s something inherently British about taking a classic and pushing it just far enough to make people look twice. That’s exactly what Fred Perry and Craig Green have done—again.

Their latest collaboration doesn’t reinvent the wheel. It tightens it, distorts it, and makes it feel relevant to a different kind of wearer: not just athletes, but creatives who move with the same sense of discipline and intent. This is sportswear, but not as you know it.

At the centre is the Fred Perry Shirt. Untouchable, really—or so you’d think. Green disagrees. The silhouette remains familiar, but the addition of an elongated draw cord threaded through the collar shifts the entire proposition. It’s a subtle intervention with a clear message: function can be aesthetic, and vice versa. The polo still holds its sporting DNA, but now it carries an edge that feels more studio than stadium.

Elsewhere, the collection leans into contrast—literally. Polos, T-shirts, and quilted overshirts are cut with sliced panels of colour and pattern, running horizontally and vertically with deliberate imbalance. It’s controlled disruption. The kind that feels wearable, but never safe. The pieces are adaptable, built to move between settings without losing their identity.

Then there’s the outerwear, where Green’s hand is most visible. A hooded alpine jacket and a raglan sleeve shirt jacket bring workwear references into sharper focus. The construction does the talking: contrast stitching that nods to Fred Perry’s signature twin tipping, vertical quilt channels, and adjustable draw cords that echo the reworked polos. It’s cohesive without feeling forced.

What ties it all together is symbolism. The Laurel Wreath—long associated with individuality and subcultural credibility—sits alongside Green’s circular motif. Two icons, both rooted in persistence and process, now sharing space across every garment. It’s less about branding, more about alignment.