Vilebrequin and St. Regis Redefine Resort Style for Summer 2025

Vilebrequin has long been synonymous with sun-drenched elegance. Now, the French Riviera-born swimwear brand teams up with St. Regis Hotels & Resorts to deliver a capsule that brings resortwear into the realm of legacy, luxury, and leisure—all through a menswear lens.

The Vilebrequin x St. Regis capsule is a continuation of the 2023 collaboration, but with its 2025 release, the focus is firmly on family tradition, elevated travel, and timeless design. This isn’t just about poolside aesthetics—it’s about crafting a wardrobe for meaningful moments.

At the core of the drop are men’s swim trunks, designed in exclusive custom patterns. Expect playful resort prints and classic cabana stripes, all rendered with Vilebrequin’s signature precision. The standout “Family Stripes” colourway comes in a bespoke King Cole Red—nodding to the heritage of the King Cole Bar at The St. Regis New York (and yes, the original Bloody Mary).

Each piece is subtly co-branded and designed to work across generations, with matching designs offered for children. But make no mistake—this is not a mini-me moment. It’s a refined take on vacation style that still feels laid-back and lived-in.

To complete the look, the capsule includes a curated range of accessories: plush towels, marine-printed wooden paddle sets, and even beach buckets detailed with the new co-branded logo. It’s a collection that walks the line between design object and travel essential.