Reiss and Tom Daley Dive into Pride 2025 with a Purpose-Driven Capsule

Reiss isn’t known for gimmicks. When the British menswear brand chooses to collaborate, there’s a clear alignment of vision. And in Tom Daley, it’s found a partner who brings both creative flair and substance. Launching 4th June, the Reiss | Tom Daley capsule celebrates Pride 2025 with a unisex collection that’s equal parts statement and sentiment—with 100% of proceeds going to LGBTQ+ charity Rainbow Railroad.

The 15-piece collection blends Daley’s now-signature knitwear skills with Reiss’s clean, modern design language. It’s rooted in three themes that feel personal to Daley: love, pride, and water. The result is a capsule that dials up texture, play, and visibility without compromising wearability.

Crochet panels, chunky knits, and tonal sequins give the collection a tactile, elevated edge. The silhouettes—loose, relaxed, often unisex—lend a casual fluidity. Think: the kind of pieces you could wear to a rooftop party, Pride brunch, or just out and about, without feeling like you're in costume.

Standouts include the Hun sleeveless polo in a chunky knit with striped sequin accents and a bold “LOVER” graphic. The Atlantis shirt, rendered in shimmering blue sequins, delivers high-shine drama with that same message blazoned across the back. There’s a tactile ecru denim jacket with crocheted panelling and matching shorts for a quieter flex. Elsewhere, the Poseidon cardigan features a blanket stitch finish with heart motifs and logos—one of several nods to intimacy and affection that thread throughout the collection.

The campaign also features a specially commissioned illustration by LGBTQ+ artist Richard Kilroy, depicting two swimmers in an abstract embrace. That same image appears across branding and in a printed tee, weaving Daley’s aquatic past into the fabric of the collection.

While Pride capsules have become commonplace, Reiss | Tom Daley feels different. Maybe it’s the fact that Daley’s passion for craft—literally knitting and crocheting his way through training and downtime—feels authentic rather than ornamental. Maybe it’s because the collection leans into softness, vulnerability, and romantic symbolism instead of relying on rainbow tropes.

But most of all, it’s the commitment to cause. All profits from the line will go to Rainbow Railroad, a global charity helping LGBTQ+ people escape persecution and find safety—making this collection more than just a summer drop. It's a quiet act of resistance wrapped in great clothes.

Available now in Reiss stores and online.