ThruDark Opens Its Winter Store at Battersea Power Station

British performance brand ThruDark has opened its latest pop-up store at London’s Battersea Power Station, marking a major step in the brand’s continued evolution from elite expedition outfitter to lifestyle powerhouse. Open until 11th January 2026, the space sits in Turbine Hall B — a suitably industrial setting for a label built on strength, precision, and purpose.

Founded in 2018 by former UK Special Forces operators Anthony “Staz” Stazicker CGC and Louis Tinsley, ThruDark has carved out a niche for itself in the world of high-performance outerwear. The brand’s DNA is rooted in resilience — a reflection of its founders’ 28 years of combined military experience — and every garment is tested in the harshest real-world conditions before it reaches the rack.

What began with a bespoke summit suit designed for record-breaking expeditions has expanded into a fully-fledged menswear ecosystem: from cold-weather expedition gear to premium activewear, combat sports attire, and refined daily essentials. The Battersea pop-up brings all of that under one roof, with new releases including the latest Mountain Pro outerwear and everyday carry luggage, engineered for both endurance and everyday life.

For those unfamiliar, ThruDark’s approach sits somewhere between technical utility and understated luxury. The brand has the tactical edge of a Special Forces operator, but the design sophistication to sit comfortably alongside the new generation of British performance labels. Everything from fabric selection to hardware is considered, functional, and purpose-built — the kind of gear that looks just as sharp on the street as it does at 4,000 metres.

ThruDark’s pop-up store at Battersea Power Station is open now until 11th January 2026.