Peregrine Celebrates Bristol Craft and Character with The Hudson Aran

British knitwear label Peregrine has launched its Autumn/Winter 2025 campaign, The Hudson Aran: Stories Woven in Bristol — a portrait series that celebrates the city’s people and the jumper that ties them together.

The campaign centres on Peregrine’s signature Hudson Aran, a heavy-gauge British wool jumper that’s become something of a modern heritage staple. Shot around Bristol, it features a cross-section of locals — chefs, tailors, farmers, tattoo artists, and community leaders — photographed in places that mean something to them. Each portrait reflects the values that define both the garment and the brand: authenticity, craftsmanship, and connection to community.

It’s a simple but effective concept. The Hudson Aran becomes more than just a knit; it’s a symbol of British industry and resilience — a thread that links craft and culture. The jumper itself is still made entirely in the UK using 100% British wool, with production taking place just miles from Peregrine’s Bristol HQ. Its textured cable-knit pattern and robust handle make it an ideal layering piece for colder months, while its timeless design keeps it relevant far beyond seasonal trends.

At £135, the Hudson Aran sits comfortably within the bracket of quality British-made knitwear — the kind of piece that quietly signals good taste rather than shouting for attention. It’s the sort of jumper you’d expect to see on someone like David Gandy or Tom Hardy (and indeed, both have worn it), but it’s just as likely to be found on a local craftsman or creative — the very people featured in the campaign.

Founded over 225 years ago by Thomas Glover in Leicestershire, Peregrine remains a family-run business, now in its eighth generation under Tom Glover. The brand continues to source and knit its garments domestically, preserving techniques that have long been part of Britain’s textile identity. The result is a collection that feels distinctly British — understated, functional, and designed to last.

With The Hudson Aran: Stories Woven in Bristol, Peregrine doesn’t just revisit its roots; it reinforces what modern heritage means in 2025 — a balance of craft, integrity, and local pride that keeps British menswear relevant and real.

The Hudson Aran is available online at peregrineclothing.co.uk and from select John Lewis stores nationwide.