Skogen: A Day’s March Steps Into the Forest with Jan Håfström

A Day’s March has never shied away from bringing art into menswear, but its latest project might be its most intriguing yet. This September, the Swedish label reunites with artist Jan Håfström to present Skogen—a capsule inspired by his 1967–68 painting of the same name, a work long held in the Moderna Museet collection.

Unlike their first collaboration in 2022, which played with the enigmatic Mr Walker character, Skogen focuses on a single artwork and the world it evokes. For Håfström, it’s deeply personal. “Skogen is another world. A place I once visited and to which I return in my dreams,” he says. That sense of mystery has been translated into clothing and objects that sit somewhere between menswear, design, and ritual.

The collection pulls directly from the painting’s visual language. A Foliage Mohair Cardigan and matching silk scarf carry abstract leaf patterns, while a Realtree-style overshirt, trousers, and tote bag push the forest motif into a camouflage territory—sportsmanlike but reframed through a modern Scandinavian lens. Then there are the simpler, more literal interpretations: T-shirts and accessories that reproduce the painting in full, a kind of wearable canvas.

It doesn’t stop at clothes. Skogen also comes with a scented candle, an olfactory interpretation of the forest imagined by Håfström, and a virgin wool plaid, woven in Tuscany, limited to 50 numbered and signed pieces. Most unexpected, though, is a small run of hand-forged axes from Gränsfors Bruk, each individually finished by the artist himself. The gesture pushes the collaboration beyond fashion, landing it in the realm of collector’s items.