M&S Autograph Marks 25 Years with a Refined AW25 Menswear Collection
Autograph has always been the part of Marks & Spencer that spoke directly to men who want more from their wardrobe than basic utility. Launched in 2000, the line quickly established itself as the retailer’s answer to elevated everyday dressing—smart, refined, and designed with the kind of quiet confidence that endures long after seasonal trends fade. Now, 25 years on, the AW25 menswear collection builds on that reputation, positioning Autograph as an understated player in modern tailoring and premium casualwear.
For the new season, Autograph turns its attention to transitional dressing—pieces that glide between work and weekend with ease. The campaign itself, shot with cinematic sharpness and an editorial edge, underlines the point: these aren’t just clothes for the office or dinner, but a wardrobe that handles everything in between.
The backbone of the collection is tailoring, but softened for today’s rhythm. Think double-breasted British wool suits in mohair blends, cut with a modern fit rather than boardroom stiffness. A sharply tailored suit still anchors the line, but here it’s designed to be worn your way—split with a knit, broken down with denim, or kept clean for occasions that call for it. Alongside that sits a run of coats in soft wool, streamlined enough for layering but cut to hold their shape through a British winter.
Colour is muted, intentional, and versatile. Black, cream, and beige set the tone, ensuring nothing feels throwaway (these pieces will do very well with your existing wardrobe). These neutrals are balanced with texture—merino knits, wool suiting, suede jackets—each material chosen to elevate what could otherwise read as simplicity. Where the collection leans into bolder moments, it does so with control. A geo-print knit in mercerised wool is the season’s headline piece, graphic without being loud, and a clear nod to Autograph’s willingness to flex ever so slightly.
Outerwear plays a defining role. The kind of coats and jackets that are as relevant on the commute as they are thrown over a T-shirt for Sunday coffee. Buttery suede and soft leather jackets appear alongside more structured wool overcoats, each one giving a different edge but designed to sit seamlessly within the same wardrobe. Accessories are treated with equal care: leather holdalls, polished loafers, and tumbled leather finishing that keeps the look consistent, even when stripped back.
What sets this collection apart isn’t a desire to reinvent menswear but to refine it. Autograph has always dealt in archetypes—tailored suits, wool coats, fine knits—but this season’s iteration shows a maturity that speaks to its 25-year heritage. There’s an understanding of fit, fabric, and proportion that suggests Autograph knows its customer well: a man who doesn’t need to shout about his wardrobe but expects it to deliver every time he pulls something on.
In an era when every brand is vying for attention with increasingly radical designs, Autograph takes the opposite route. The AW25 menswear campaign is proof that longevity in style often comes down to restraint, quality, and an eye for details that reveal themselves in wear, not just in lookbooks. With its quarter-century milestone, the collection arrives as a reminder of how modern menswear can still lean on tradition without being bound by it.
EDITOR’S PICKS: Autograph AW25 Menswear
Autograph Bouclé Jacket, £99
Textured, sharp, and transitional. Think of it as the jacket that pulls your look together whether it’s paired with tailoring or denim.
Autograph Cord Trousers, £59
Wide-wale, relaxed, and built for versatility. Style with knitwear for weekend polish or a crisp shirt to dress it up.
Autograph Leather Chore, £249
A modern take on a workwear classic, cut in supple leather. Clean lines make it just as at home in the office as off-duty.
Autograph Luxe Loafer, £85
Sleek, tumbled leather with just the right weight. A go-to shoe that grounds the whole collection.
The M&S Autograph AW25 menswear collection lands in stores and online on 28th August.