Jwan Yosef Fronts CDLP’s Autumn 2025 Essentials Campaign

CDLP has always been less about trend-chasing and more about rethinking the very notion of what “essentials” should look like in a modern man’s wardrobe. For Autumn 2025, the Swedish design house doubles down on that philosophy, enlisting artist Jwan Yosef to front its latest campaign.

Yosef, long associated with CDLP and first linked to the brand through a 2023 capsule collaboration, feels like a natural fit. Known for his conceptual practice exploring belonging, intimacy, and queer identity, his presence lends the campaign an intellectual gravity without straying from CDLP’s core values of refinement, utility, and culture.

At the centre of the collection are new wardrobe foundations: heavyweight T-shirts, sweatshirts, and hoodies cut from organic cotton. They sit alongside CDLP’s signature underwear and tees, now reimagined in a bold seasonal shade, Deep Violet. It’s a move that broadens the house’s visual language while maintaining the minimalist aesthetic that has made it a cult favourite.

Menswear purists will also find the tailoring edge intact. Woven boxer shorts in organic cotton with contrasting waistbands bring a touch of sharpness to even the most discreet layer, while new cotton woven trousers reinforce CDLP’s commitment to everyday tailoring that is modern, versatile, and free of fuss.

For Yosef, who stands on the cusp of a defining cultural moment with the forthcoming release of his major publication Intimacies, the partnership speaks to more than just aesthetics. It reflects a shared belief in essentialism: the distillation of form to its purest, most functional, and most sophisticated iteration. CDLP has always built its proposition on that balance—elevated materials and design pared back to create pieces that serve as the backbone of a man’s wardrobe.

There’s a confidence in the way the Autumn 2025 Essentials Collection presents itself. The cuts are relaxed but deliberate, the palette restrained but punctuated with moments of boldness. It’s fashion stripped of excess, yet still attuned to cultural relevance. For CDLP, essentials aren’t just base layers—they’re statements in themselves, designed to carry men seamlessly between the personal and the public, the everyday and the elevated.

Available now at CDLP.