Moss Serves Summer Style for Wimbledon Season

Whether you're court-side in the Royal Box or catching the action from your local beer garden, dressing for Wimbledon is as much a part of the tradition as strawberries and cream. And while there's no formal dress code outside the exclusive enclosures, a certain level of polish is expected. Moss is stepping up with a lineup that makes it easy to ace your look, no matter where you're watching from.

At the sharper end of the spectrum, double-breasted tailoring in breathable fabrics hits the sweet spot between formality and comfort. Think Italian blends from Barberis – the oldest wool mill in the game – spun into teal cotton-wool-silk suits that manage to look composed in any weather. For those who actually score Centre Court seats, this is how you channel Royal Box energy without overplaying it.

If full tailoring feels too formal for your Wimbledon plans, Moss offers smart alternatives that still respect the occasion. Crisp white shirts and silk ties (Botinelli, if you’re asking) are a classic pairing, but switching in a piqué-cotton polo nods neatly to the tournament’s sporting heritage while dialling down the formality. Add a pocket square and sunglasses for a composed finish – and yes, you’re still allowed to cheer when the match goes to five sets.

For those settling in at a rooftop bar, pub garden, or communal screen setup, the brief is more relaxed but still intentional. Moss suggests classic polos, chinos, or tailored shorts with sleek trainers – think elevated basics with clean lines and a colour palette that doesn’t scream for attention. For a touch of downtown polish, wide-leg pleated trousers are on point – smart enough to raise the style bar but easy-going enough to wear through an all-day session.

Even if your Wimbledon viewing is confined to the sofa, Moss makes a strong case for upgrading your off-duty kit. Linen-blend T-shirts paired with drawstring linen trousers offer a casual take that still looks considered. It’s a move away from the usual loungewear rotation, without losing comfort in the process.

Ultimately, Moss isn’t prescribing one way to dress for Wimbledon – they’re giving options. Whether you're going all out or keeping it minimal, there’s something in the collection that will carry you through the fortnight in style. Because if there’s one lesson the tournament teaches every year, it’s that showing up matters – on the court, and in your wardrobe.