Lorenzo Musetti Joins Bottega Veneta as Brand Ambassador

When it comes to athletic finesse and off-court presence, Lorenzo Musetti has it covered. The Italian tennis star, currently ranked No. 6 in the ATP singles rankings, has just been named a brand ambassador for Bottega Veneta. It’s a move that aligns one of Italy’s most exciting young athletes with one of its most refined fashion houses — and the partnership makes complete sense.

Born in Carrara, Tuscany, Musetti represents a new generation of players bringing flair and finesse back to men’s tennis. His signature one-handed backhand and creative court craft have earned him semifinal appearances at both Wimbledon and the French Open in the past year, not to mention a bronze medal at the Paris 2024 Olympics and back-to-back Davis Cup titles with Italy. But it’s not just his game that’s attracting attention — it’s the style with which he carries himself, both in motion and in stillness.

Musetti’s appointment follows his appearance in Bottega Veneta’s “Craft is our Language” campaign earlier this year, marking 50 years of the house’s iconic Intrecciato leather weave. Shot alongside a cast of artists and cultural figures, the campaign explored the language of hands — a natural fit for a tennis player whose profession depends on expressive and precise gestures.

Where most luxury houses lean heavily on traditional celebrity, Bottega Veneta continues to favour thoughtful partnerships. Creative Director Matthieu Blazy has steered the house with quiet confidence, placing craftsmanship and substance above flash. Musetti, with his understated charisma and clearly defined identity, is very much in tune with that ethos.

There’s also the broader narrative of Italian excellence. Musetti, now 22, embodies the same dedication to discipline and detail that defines Bottega Veneta’s ateliers in Veneto. Whether it’s slicing a drop shot at Roland Garros or carrying off a sharply tailored wool coat from the AW24 collection, his poise is unmistakable.

This isn’t a typical sports-fashion crossover. Musetti’s existing sportswear sponsorships take care of his kit on court, but this move speaks to something more enduring — a sense of cultural alignment. If the ATP Tour has often lacked a face who blends fashion with thoughtful substance, Bottega Veneta may have just found their answer.

Expect to see more of Musetti in upcoming campaigns and seated front row at future shows. For now, though, he’s got another appointment on grass — Wimbledon 2025 — where the tennis world will be watching to see if style and sport collide for another win.

And with Bottega behind him, he’ll be stepping into that spotlight in characteristically quiet — but unmistakably sharp — style.