La Petite Maison’s Rosé Drop with Château La Coste Is a New Summer Essential

In a move that feels as seamless as linen on skin in July, La Petite Maison has announced its latest collaboration — and it’s not another menu tweak or pop-up playlist. This time, the French Riviera-inspired restaurant group has partnered with the respected Provençal winery Château La Coste to launch an exclusive rosé, bottled in magnum and set to pour just in time for peak summer.

For a restaurant that practically hums with Côte d’Azur energy — think white linen, Mediterranean lemons on every table, and that unmistakable feeling of never wanting to leave — this isn’t just another rosé. It’s a signature.

The limited-edition drop will be available exclusively at LPM London and for purchase online and in-store at Selfridges. Beyond that, you’ll find it poured at LPM’s global locations now. And while the rosé certainly looks good on the table — complete with a custom label featuring a Provençal bastide, lavender fields, and a visual nod to LPM’s lemon-laden signature — this isn’t just about aesthetics. The wine itself is sharp, clean, and beautifully made. A perfect fit for the LPM way of life.

Sourced from a biodynamic estate nestled between Aix-en-Provence and Luberon, the blend draws on Grenache, Cinsault, Syrah, and Cabernet Sauvignon. The result? Crisp citrus up front, followed by just the right hint of red fruit, white peach and a whisper of saline at the close. It’s the kind of wine that doesn’t overexplain itself — balanced, elegant, and confident without shouting.

There’s also the format. With only 1,200 magnums and a handful of 50cl bottles in circulation, this is not a mainstream moment. It’s an intentional, sharply defined drop that echoes the sensibility of both brands — LPM’s understated refinement, Château La Coste’s winemaking precision — and gives diners a new reason to linger over lunch in the sun.

Pair it with a signature LPM dish — burrata and tomatoes, grilled sea bream, a slab of focaccia torn by hand — and the rosé doesn’t compete, it complements. In the same way a well-cut linen shirt doesn’t overpower the rest of the outfit, it simply raises the tone.

Whether you’re booking a table at LPM in Mayfair or heading to Selfridges to pick up a bottle for your next weekend away, this rosé does the heavy lifting for you. All you have to do is show up, pour generously, and let the summer take care of the rest.