Hackett London Brings Back Carlos Sainz Sr. and Jr. for AW25

Hackett London has returned to familiar territory for Autumn/Winter 2025, once again casting Carlos Sainz and his son, Formula One star Carlos Sainz Jr., as the faces of its campaign. The pairing, now in their second season with the brand, is less about motorsport fanfare and more about the subtleties of a father–son bond reframed through British tailoring.

Photographed by Arnaldo Anaya-Lucca, the campaign unfolds across Oxfordshire, where rolling lanes, misted gardens and grand houses form the backdrop. The images capture an understated rhythm between the two men: a table football rivalry, vintage cars on autumn roads, an exchange of looks beneath sharply cut coats. It’s less performance, more play.

The campaign, titled A Winter Together, is the second chapter in Hackett’s “Tradition & Modernity” series. That balance plays out not only in the dynamic between father and son but also in the collection itself. Hackett’s tailoring philosophy has always rested on heritage codes adapted for the present, and this season is no exception.

The AW25 palette moves in stages. Early autumn comes in soft tones — Tofu, Cobblestone and Bright Gold — before sliding into cooler Celestial Blue and Night Sky. By December, the mood sharpens with richer, festive notes, a nod to the Twelve Days of Christmas. Textures build across the season: Donegal fleck, paisley accents, brushed cotton, and comfort jerseys.

Outerwear is the obvious anchor here. Wax jackets and peacoats return in classic form, but Hackett also leans on transitional hybrids — pieces that sit between city polish and country resilience. Overshirts emerge as a standout, offering a sharp alternative to the blazer and making layering straightforward without losing elegance.

Tailoring itself softens slightly this season. Fabrics like stretch cotton, Tencel and ultra-light blends give structure without weight, while details such as zip-out liners and bold internal linings bring modern utility to the fore. It’s tailoring designed less for ceremony and more for movement.

Knitwear takes a more confident role, folding in British motifs with a contemporary twist. Argyle and fair isle appear alongside playful intarsia — ducks included — with birdseye, honeycomb, cable and ribbed finishes adding texture. Knitted gilets arrive as a practical alternative to heavy coats, bridging the gap between functionality and style.