Formula E’s EVO Sessions Is Turning the Creator Class Into Racing’s New Front Row

There was a time when motorsport style meant pit-lane passes and paddock tailoring. Now, it’s YouTube royalty in race suits, stepping into the fastest electric car on the planet.

Formula E’s EVO Sessions returns on 15 February 2026 at the Jeddah Corniche Circuit, placing twelve of the world’s biggest creators behind the wheel of the GEN3 Evo. It’s less celebrity cameo, more cultural recalibration. With a combined reach north of 300 million followers, this is motorsport engineered for the streaming generation.

Split into Team Señor Frogs and Team QuickStars, names like Khaby Lame, Vikkstar and Calfreezy will go head-to-head in a new duel format. Fastest laps knock out rivals; the quickest from each side progress to a final time trial. No gimmicks. Just stopwatch pressure and a car that hits 0–60mph in 1.82 seconds — officially 30% faster off the line than a current Formula 1 car.

The modern racing driver isn’t just a legacy athlete; he’s a content-native entrepreneur. Calfreezy co-founded Sidemen Clothing. Behzinga built a brand around fitness and discipline. Browney turned physical transformation into a digital calling card. These are men fluent in silhouette, personal branding and audience optics. Put them in fireproof race gear and it’s no longer just safety equipment — it’s uniform as identity.

That’s the broader play. Formula E isn’t borrowing relevance from creators; it’s embedding itself in youth culture. Partnering with Arcade — the production powerhouse behind the Sidemen — the championship is reframing the race weekend as live content. Training footage. Behind-the-scenes tension. Track debut nerves. All of it streamed globally via Formula E’s YouTube channel.

Last year’s Miami edition featured names like Brooklyn Peltz-Beckham, Sergio Aguero and Tom Felton, helping drive 42% of the series’ total video views across the season. The result: 1.39 billion social impressions and a sharp rise in Gen Z engagement. In other words, the front row is now algorithmic.

Each creator is paired with a Formula E team and mentored by professional drivers, working alongside manufacturers including Jaguar, Nissan and Porsche. The message is clear: this isn’t cosplay. It’s high-performance immersion.