Fera Turns to Workwear for AW25
For Autumn/Winter 2025, Fera signals a new chapter. The menswear label, already known for elevating rural culture with sharp design, debuts its first workwear collection—a move that sharpens the brand’s identity and sets the tone for its future direction.
This is workwear, but not as you know it. The drop is as comfortable on the Cornish coast as it is under low-lit bar lights in East London. Fera has honed in on the idea of duality: utility that doesn’t compromise on style, and clothes that speak to both grit and refinement.
At the core of the release are essential, everyday pieces—the kind of items you reach for instinctively, knowing they’ll do the job. The Curlew Merino Wool Vest anchors the collection with the brand’s commitment to material quality, while the Low Collar Jacket, offered in three colourways, reflects Fera’s ability to reinterpret staples with subtle but impactful updates. Worn with the Uniform Trouser, the jacket forms a uniform of its own: practical, adaptable, and modern.
The Waffle Long Sleeve top offers texture and versatility, while accessories are given equal weight. The standout here is the recycled leather Plaited Belt, a considered detail that reinforces the brand’s sustainability credentials without shouting about it.
What’s clear is that this collection isn’t about surface-level references to workwear. Instead, Fera has distilled the functional heart of the category—durability, reliability, ease—and reimagined it through their lens of rural inspiration and contemporary menswear codes. It’s an approach that avoids pastiche and instead creates a framework for how the brand will grow in seasons to come.
Fera has described the collection as a “refined direction” for AW25, but it feels more like a declaration of intent. The pieces are deliberately understated, but it’s precisely in this restraint that the brand’s confidence shows. These are clothes that don’t just look good, they work hard, and in the world of modern menswear, that balance is becoming harder to strike.