COS Autumn/Winter 2025

COS has unveiled its Autumn/Winter 2025 campaign, a study in how modern menswear can balance utility, craft and understated refinement. While the womenswear offering leans into sculptural tailoring and 1950s-inspired silhouettes, it’s the men’s collection that provides the most compelling expression of COS’s quiet design codes.

Shot by Carlijn Jacobs in a stripped-back London studio, the campaign pares things down to essentials: familiar faces from the COS universe framed by clean compositions, the kind of imagery that allows clothing to take centre stage. This season, the menswear story is one of depth, texture and form—rooted in COS’s architectural approach but presented with a contemporary ease.

The palette is restrained—inky navy, dark khaki, gunmetal and black—providing a base for experimentation across cut and fabrication. Outerwear is the anchor here. Traditional forms are tweaked and redefined, with heritage coats cut in oversized proportions, shoulders exaggerated just enough to feel directional without losing wearability. Inside-out lapels provide a subtle disruption, while shearling and leather work their way in as textural counterpoints.

Knitwear also comes into focus, not just as layering pieces but as statement items in their own right. Heavy basketweaves, ribbing and mélange finishes lend a tactile quality that sits against the smoother, more structured tailoring. These are garments designed to transition through the season, balancing warmth with sharp design, and intended to work interchangeably—worn as complete tonal looks or broken apart into standalone staples.

Tailoring continues COS’s exploration of formality stripped back to its essentials. Relaxed cuts dominate, with trousers that sit easy on the body and jackets designed to be layered rather than fitted. Sharp shoulders keep the line precise, but elsewhere the silhouette loosens, offering fluidity that feels both modern and practical. This balance between structure and movement is key: COS isn’t rewriting menswear, but refining its edges and allowing room for individuality.

Accessories extend the narrative, introducing croc and pony-effect finishes across belts, shoes and small leather goods. It’s a subtle injection of texture, the sort of detail that adds depth without pulling focus. Worn with tonal layering—wool trousers, knitwear and outerwear in complementary shades—the effect is quietly impactful.

There’s an ease to this collection that speaks directly to COS’s positioning in the menswear space. It isn’t about seasonal gimmicks or overstatement. Instead, it’s about offering men a framework: clothes that can be styled up or pared back, pieces that feel both of-the-moment and enduring. Utility, heritage and modernity sit comfortably together, reinterpreted with COS’s trademark restraint.

Autumn/Winter 2025 might just be one of the brand’s strongest menswear offerings to date. It’s less about chasing the noise of fashion cycles and more about refining the codes that COS has always stood for: texture, precision, and understated confidence.