Corona x Vilebrequin: A Centenary Collaboration That Nails Laidback Menswear

Corona is 100. The golden beer brewed in Mexico since 1925 has always been about sunshine, sand, and slowing down. Now, to mark its centennial, it’s going beyond the bottle and straight into your summer wardrobe—teaming up with French swimwear heavyweight Vilebrequin for a limited-edition menswear capsule.

The collaboration is anchored in shared values: barefoot luxury, nostalgia for sun-drenched afternoons, and a certain effortless elegance that doesn’t try too hard. If Vilebrequin brings the Saint-Tropez flair, Corona brings the Baja breeze. Together, they’ve landed on something cool, wearable, and rooted in a deep appreciation of beach culture.

At the centre of the capsule: Vilebrequin’s iconic Moorea swim short and the Boheme bucket hat. Both get the dual-brand treatment—Corona’s unmistakable crown and Vilebrequin’s sea turtle motif coming together across deep blues, sandy tones, and lightweight, high-quality fabric. It’s the sort of swimwear you throw on with a linen shirt and wear until the sun goes down (and well past that, too).

The campaign imagery leans into escapism, naturally. Shot on the Riviera, with Corona taking over Vilebrequin La Plage in Cannes, there’s a playful tension between old-school glamour and a more modern, stripped-back hedonism. No glossy posturing. Just good design, good weather, and an open bottle of something cold.

But this isn’t a collection that only works for those who make Cannes their summer postcode. The pieces are built for real-world wear: flattering cuts, generous waistbands, relaxed silhouettes. It’s resortwear that avoids cliché—precisely the point when you’re dressing to feel good rather than to show off.

And while the Corona-Vilebrequin linkup is built around leisure, there’s a sense of curation behind it. The drop is small. It includes a curated set of items, not a bloated beachwear range. The collection drops in key Vilebrequin locations—including London, Milan, Hamburg, and Forte dei Marmi—as well as online at PerfectDraft.com in the UK, Belgium, and Netherlands.

The Corona x Vilebrequin La Plage capsule collection is available from 12 July 2025 in select global stores and online.