Chelsea Peers Launches ‘Playfulism’: A Rebellion Against Boring Men’s Nightwear

If your pyjamas are still stuck in neutral, Chelsea Peers would like a word. The London-designed loungewear label is rewriting the rules of men’s nightwear with Playfulism, a new capsule that doesn’t just raise the bar — it laughs at it. Out 28th July, the drop marks the brand’s first-ever standalone men’s collection and it’s not here to be quiet.

Known for its imaginative prints and consciously crafted comfort, Chelsea Peers now brings that same tongue-in-cheek energy to a collection rooted in what it calls “Playfulism” — a design philosophy where bedtime gets a personality upgrade. Leopards take joyrides in vintage motors, teddy bears go rogue, and animals serve up five-star dishes on pyjama sets detailed with herringbone tape piping and a colour palette of deep navy and burnt orange. In other words, it’s less about winding down and more about levelling up your off-duty wardrobe.

The 44-style collection is broken into two drops, kicking off with a mix of classic and slightly surreal designs aimed at men who lounge hard and sleep harder. From standalone bottoms with jacquard waistbands to tees with embroidered illustrations, the brand leans into easy layering and the idea that loungewear doesn’t have to feel throwaway — or look generic.

There’s more than a novelty print at play here. Fabric innovation is a key part of the Chelsea Peers pitch. Expect responsibly sourced materials including recycled polyester, brushed cotton, and a debut waffle texture. The fit leans clean but relaxed — the kind of silhouette that reads as considered, not casual. And for those gifting (or simply testing the waters), there are three entry-level options in plain poly that won’t break the bank.

“We’ve always believed nightwear should be fun, expressive and beautifully made – and men deserve that too,” says Kerri Clay, Head of Product. “Playfulism is our tongue-in-cheek way of bringing creativity and character to the men’s space, without losing the comfort and craft we’re known for.”

It’s a refreshingly irreverent move in a category that’s often overlooked. While many brands still treat men’s pyjamas as a functional afterthought, Chelsea Peers leans fully into narrative. Every piece is designed to feel like a favourite — not just for bedtime, but for that hazy morning coffee or the late-night film queue.

As for sizing, the collection runs from S to XXXL, with prices from £25 to £60, and is available exclusively at chelseapeers.com.

Nightwear, but with a plot twist. You’re welcome.

Explore further and shop at Chelsea Peers.