La Petite Maison and Château La Coste Bottle the Riviera for Rosé Week

Some collaborations make perfect sense on paper. Others feel inevitable. The renewed partnership between La Petite Maison and Château La Coste falls firmly into the latter category.

Returning for a second year following a successful debut in 2025, the exclusive rosé created by the Riviera-inspired restaurant group and the renowned Provençal estate has been released to mark Rosé Week 2026. Available across all LPM locations globally and in a limited retail run through Selfridges, the wine is a concise expression of southern French living.

Crafted from select parcels within Château La Coste's biodynamic vineyards, the blend combines Grenache, Cinsault, Syrah and Cabernet Sauvignon. The result is bright and precise, balancing citrus notes with delicate red fruit and a subtle saline finish that reflects its Mediterranean inspiration.

For LPM, rosé is more than a seasonal addition. It sits at the centre of the brand's identity, reflecting the restaurant's roots in the French Riviera and its longstanding commitment to Provençal wines. Unsurprisingly, the new cuvée has been designed with the menu in mind, pairing naturally with signature dishes including burrata with tomatoes and grilled sea bream.

The bottle itself reinforces the connection between both houses. Illustrated with Provençal farmhouses, lavender fields, lemons and tomatoes, the label draws directly from the visual language guests associate with LPM.

With just 1,200 bottles produced across 1.5L magnums and 50cl formats, scarcity is part of the appeal. Yet the real attraction lies elsewhere. At a time when luxury hospitality brands increasingly compete on experience, La Petite Maison and Château La Coste have created something more tangible: a bottle that captures the cultural shorthand of a Riviera summer and transports it to London, Dubai, Miami and beyond.

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