Antler’s Latest Campaign Puts Raven Smith’s Travel Perspective Centre Stage

Antler is doubling down on the idea that the best journeys are defined by the stories collected along the way. The British luggage specialist has unveiled the second chapter of For Those Who Travel Often, its first talent-led campaign, this time starring author and journalist Raven Smith.

Following the launch with Lucy Williams, Smith brings his distinctly observant take on travel to a film shot across East London, with the Barbican, Brat and Rochelle Canteen providing the backdrop. Rather than selling destinations, the campaign leans into the conversations, quirks and personal rituals that make travelling memorable long after the suitcase is unpacked.

There's an understated confidence to the project that feels aligned with Antler's 110-year heritage. Instead of relying on aspirational fantasy, the brand focuses on lived experience, positioning luggage as a constant companion rather than the headline act.

From a menswear perspective, Smith is an inspired choice. His sharp, contemporary style mirrors the quiet sophistication of Antler's Heritage collection, appearing throughout the campaign with the Heritage Trunk and Heritage Cabin in Dark Forest Green alongside the Heritage Overnight in Navy. The vintage-inspired cases complement his considered wardrobe without feeling overly styled, reinforcing the growing crossover between functional travel accessories and modern personal style.

The campaign also coincides with the opening of Antler's Regent Street flagship, using London as the starting point for what is intended to become an ongoing series featuring creative voices whose relationship with travel extends beyond holiday clichés. Floral artist Hamish Powell completes the trio.