Timberland Digs Into the Archives — and Gets It Right

There’s a certain confidence in a brand that doesn’t feel the need to reinvent itself every season. For FW25, Timberland looks back — properly — re-releasing two archive jackets that feel quietly radical in today’s menswear landscape: the Granite State Waterproof Rain Jacket (c.2000) and the Welch Mountain Leather Puffer (c.1997).

Both pieces appear in Timberland’s Advice of an Icon campaign, worn by Spike Lee and Skepta in head-to-toe looks anchored by the unmistakable yellow boot. Styled by Miyako Bellizzi, the campaign isn’t nostalgia for nostalgia’s sake — it’s about placing archival design into a modern cultural conversation, without sanding off the edges.

The Granite State Waterproof Rain Jacket lands exactly where current menswear tastes live. Deep navy, sharply contrasted with jet-black shoulders and sleeves, it leans into the colour-blocking language of the late nineties and early 2000s — a period that continues to inform how men actually dress now. At €270, it retains the same waterproof functionality as the original, but its appeal is less about performance specs and more about proportion, restraint and wearability. This is outerwear that works just as well over tailoring as it does with denim and boots.

Then there’s the Welch Mountain Leather Puffer, a heavier statement in every sense. Crafted from soft Nappa sheepskin and properly insulated, it’s Timberland flexing its craftsmanship muscles. At €1,200, this isn’t a casual purchase — but it’s also not trend-led. The silhouette sits comfortably in the current revival of substantial outerwear, the kind that earns its place in a wardrobe over years, not seasons.

What Timberland gets right here is restraint. These jackets haven’t been “updated” beyond recognition. They haven’t been slimmed down, overbranded or forced into a contemporary mould. Instead, they’ve been allowed to speak for themselves — design-forward, functional, and culturally fluent.