Missoma’s T-Bar Gets Its Own Tea Bar at Maison Bertaux

Missoma’s T-Bar has become more than a jewellery signature. Now it has its own tea bar.

Following the success of the T-Bar collection, Missoma is taking the concept to Maison Bertaux, London’s oldest patisserie, on September 17, where guests can drink tea, browse the full T-Bar line-up and shop with an exclusive 20% discount.

For men, the appeal is straightforward. The T-Bar’s clean hardware, substantial chains and graphic silhouette make it an easy way to introduce jewellery without tipping into over-accessorising. The Chunky T-Bar, for example, pairs the signature fastening with a belcher chain and is designed to sit comfortably over a T-shirt or knit.

The demand is notable. Missoma reports a 127% increase in T-Bar searches following the launch of its Lucy Williams Additions, alongside 160% revenue growth for T-Bar products. The brand also says its Andy Set sold out within 48 hours of The Devil Wears Prada 2 launching, while searches and impressions for the Chunky T-Bar surged 867% and 3,490%, respectively.

Tickets cost £5 via Eventbrite and are redeemable against a purchase, with tea and a table booking included. Book the Missoma T-Bar event

Tajinder Hayer