Uniform, Recut: Fred Perry x Kris Van Assche

When Fred Perry links up with Kris Van Assche, it’s not about nostalgia. It’s about control.

Van Assche, the former Artistic Director of Dior Homme and ex-creative lead at Berluti, built his reputation on sharpening the silhouette of the modern man — fusing tailoring with street instinct long before it became industry shorthand. Here, he turns his attention to one of Britain’s most recognisable uniforms and quietly rebuilds it.

It starts with the Fred Perry Shirt. Reissued in bold red, it’s punctuated with three floral badges drawn from Van Assche’s personal archive — a subtle nod to his long-running botanical motif. Elsewhere, the polo is reframed as an actual “shirt”: white cotton piqué, black twin tipping, buttoned like traditional shirting and paired with a pre-tied (but adjustable) black tie. Formality, but on your terms.

The tracksuit becomes a suit. Cut with the proportions of the original track jacket and trousers, it arrives in black with a white pinstripe. There’s a drawstring concealed inside the waistband, silver hardware at the pockets — tailoring codes applied to sportswear architecture. It’s precise without trying too hard.

A black blazer with matching tailored shorts continues the dialogue, trimmed with white tipping. The hybrid “sweat-shirt” — half-zip body, poplin sleeves — pushes that tension further, merging athletic and formal cues in a single piece.

Knitwear leans into illusion. A short-sleeved V-neck in subverted argyle (black, grey, red) uses trompe l’oeil to suggest a layered Fred Perry Shirt beneath. A black-and-white jumper carries a grid floral pattern, engineered to appear as though it sits cleanly over a zipped track jacket. Nothing is accidental; everything is considered.

Even the black cap matters. It has the authority to dress down a pinstripe suit in seconds — a reminder that sport still underpins the story.

Available from 19 February 2026 at Fred Perry.