David Gandy Fronts Jaeger Menswear at M&S
Marks & Spencer has made its move. David Gandy is officially the first-ever face of Jaeger Menswear at M&S, signalling a sharpened focus on premium British style and a confident step forward for the high street heavyweight.
Gandy — widely regarded as the world’s first male supermodel — is no stranger to defining modern masculinity in tailoring. With a career spanning more than two decades, his image has become shorthand for a particular kind of British polish: structured coats, strong shoulders, knitwear that fits exactly as it should. In many ways, he’s a natural fit for Jaeger, the heritage label now positioned as the elevated arm of M&S menswear.
Available exclusively at M&S, Jaeger has been quietly building a reputation for refined tailoring, elevated essentials and superior fabrications. The appointment of Gandy formalises that intent. From today, he will front the brand’s menswear offering, bringing clarity and authority to its visual identity.
The timing is deliberate. M&S menswear is in a period of sustained growth, driven by sharper fits, improved quality and a more considered design direction. From contemporary suiting to everyday staples, the offer has moved beyond basics. Jaeger sits at the top of that pyramid — premium but accessible, heritage-led but relevant.
As Gandy himself notes, the partnership is rooted in a shared commitment to British style and quality. For M&S, it’s less about nostalgia and more about authority.
