Corey Mylchreest Leads BOSS Into Spring/Summer 26

There’s a certain kind of leading man BOSS understands instinctively. Not loud. Not try-hard. Just assured. For Spring/Summer 2026, the German house sharpens that focus with a new campaign built around one directive: “Be the Next.”

At the forefront is Corey Mylchreest, the London-born actor who broke through as King George in Queen Charlotte: A Bridgerton Story. Since then, his résumé has expanded with roles in the Netflix political thriller Hostage and romance My Oxford Year. The momentum is real — and BOSS positions him exactly where he belongs: centre frame, tailored, composed, modern.

The campaign pairs Mylchreest with Meghann Fahy, whose stock continues to rise after standout turns in The White Lotus and Netflix’s Sirens and The Perfect Couple, alongside her acclaimed 2025 thriller Drop. Together, they represent a generation redefining what ambition looks like: self-belief worn lightly, confidence expressed through precision dressing.

And that’s where the menswear conversation sharpens. BOSS Spring/Summer 26 leans into streamlined tailoring, controlled silhouettes, and a palette that favours clarity over noise. The suiting is relaxed but intentional — softer construction, fluid trousers, jackets cut to move rather than restrict. This is tailoring designed for the man who leads meetings at noon and headlines at night. No costume. No excess.

Returning to the fold is S.COUPS, BOSS ambassador and leader of SEVENTEEN, who previously closed the brand’s Milan Fashion Week runway. His reappearance reinforces BOSS’s global positioning: European tailoring, international influence. Add British model Sacha Quenby — known for her runway authority — and the casting feels deliberate rather than decorative.