STYLE | 01/10/2014 | TAJINDER HAYER
A new range of pocket squares from Pocket Chief seeks to inspire the modern gent by connecting him back to trailblazers and pioneers of the past.
Launched just a few months ago by Manchester based co-founders Tom Elford and Becky Symes, the collection came about when they saw that pocket squares, which can now be found in a whole host of retailers, never seem to be available in a wide selection. The solution to that problem was to develop their own range, which is currently split between three distinct identities – classic, paisley and the golden feather collection.
What is most impressive about this range is what is going on behind the scenes. The whole range weaves Native American custom through the story. In days of yore, tribal chiefs were awarded feathers for acts of courage and in a similar way; the pocket square can now be seen as a symbol of success and status for our generation. The co-founders were so inspired by this notion that they commit 5% of profits to Survival International, a charity that works to protect freedom of tribes around the world.
With ambitions to expand into socks, ties and cufflinks, for now all we have is the pocket squares. And pretty impressive they are too. The classic range is exactly that – subtle geometric patterns on silk squares in simple colours to suit any style. The paisley collection would suit the dandies amongst us with their vibrant tones working with a muted knitted tie. Most impressive of all is the limited edition golden feather collection, where the brand’s Native American inspiration really comes through. Taking things to the next level, Pocket Chief also have a bespoke and corporate service which includes optional monogramming.
Find out more and shop the collection at Pocket Chief