Wax London Launches AW25 REWIND AND RECLAIM

Words - Suzie Street

With the start of September here, a (somewhat reluctant) whiff of change fills the air. For anyone with a keen eye for style the arrival of the AW collections can significantly soften the blow of a summer hastily slipping away.

Enter the soulful AW25 collection "Rewind and Reclaim" by Wax London. The London based brand enters a period of beautiful reflection, with this new collection ticking every Autumn Winter box. Drawing inspiration from the revolutionary 70s, the collection showcases soft corduroy, durable leathers, fluffy cable knits and durable waterproof outerwear. The colour palette of earthy browns, deep teals, and bursts of cherry evokes images of a warm 70s blanket, or a stylish vinyl album cover.

A brand signature piece - the overshirt, remains within the collection but this season is finished to perfection. New silhouettes, enriched detailing, and updated fabrics solidifies the shirt as an everyday essential, with Wax London being your first port of call.

Continuing the brands evolution for this Autumn Winter, Wax continues to grow its coveted tailoring collection, with attention to detail such as sophisticated pleating, double breasted silhouettes and elevated separates.

To accompany the passionate collection, Wax London debuts the hero campaign film "Cut From The Same Cloth”. Hugely emotive, the storyline follows two brothers,  delving into their childhood core memories spent with a caring grandfather. The film sews a beautiful thread between the collection's vintage inspirations and Wax's well earned place in the modern man's wardrobe.

What Wax effortlessly continues to do as a brand, is design versatile pieces that the wearer can adapt to any lifestyle need whether commuting, celebrating, exploring, or reminiscing their own childhood memories.

EDITOR’S PICKS: WAX AW25 MENSWEAR

Kendal - Cherry Lamb Leather Jacket - £650

Abingdon - Blue Preppy Stripe Shirt - £115

Nolan - Natural And Multicolour Check Wool Overshirt - £175

Aubyn - Dark Brown Wool Blend Twill Pleated Trousers - £125