Vuori Launches Vuori Snow

Vuori, the California performance label synonymous with laid-back luxury, has entered a new frontier. The brand’s first-ever snow collection, Vuori Snow, marks a confident expansion from yoga studios and city streets to the slopes — merging mountain-grade performance with the understated design language that has made Vuori a mainstay in modern menswear.

The collection is rooted in function but finished with polish. Developed in collaboration with professional skier Thibault Magnin, the range includes technical outerwear built for both the backcountry and the après-ski bar. Think clean lines, minimalist branding, and tonal colourways like Amethyst Grey and Sea Pine — elevated without trying too hard.

From a construction standpoint, the details are serious. Vuori Snow uses Bureo’s NetPlus® fabric, made entirely from recycled fishing nets — a sustainable material choice that doesn’t compromise on performance. Each piece features a 4-layer woven build with a 30K waterproof rating, fully taped seams, ventilation zips, and weatherproof trims. RECCO® technology is also integrated across the range, ensuring added mountain safety for those venturing off-piste.

The headline pieces — the Taika Snow Shell (£490) and Taika Snow Pant (£380) — embody Vuori’s approach to technical design: refined, versatile, and wearable beyond the mountain. The silhouettes are engineered for mobility, comfort, and modern proportion, meaning they look just as sharp layered with a cashmere roll neck as they do over a base layer mid-run.

For a brand built on effortless performance, Vuori Snow feels like a natural evolution. It’s high-spec gear with a distinctly modern sensibility — gear designed not just for the elements, but for the man who’s as invested in the line of his jacket as the line he’s carving.

The Vuori Snow collection is available now at vuoriclothing.com, in Vuori stores.