Vuori launches in the UK

One of the fastest growing activewear brands in the US, Vuori launches this February in the UK- which means you will finally be able to shop pieces loved by the likes of Harry Styles, Ben Affleck and Liam Hemsworth.

Founded by Joe Kudla in 2015 in California, after seeing a gap in the market specifically for refined activewear that delivers, Vuori seamlessly marries performance and style. Launched first with a strategic focus on menswear, an area Joe considered an afterthought by many other leading brands in the marketplace, Vuori takes inspiration from the active Southern Californian lifestyle; an integration of fitness, surf, yoga and life. Six years later, the brand has evolved into a community that encourages comfort in the way that we enjoy ours lives. 

Sustainability is a key focus for the brand and they are committed to utilising sustainable fabrics, such as recycled and organic materials, as well as reducing the use of plastics across its shipping and supply chain. 

Explore further at Vuori.