Ultra innovative new denim from Diesel

Ever the innovators in the world of great quality denim, Diesel has just launched an ultra innovative denim treatment that halts 99% of ay viral activity. 

Created in partnership with a Swedish firm, Polygiene, the application of “Viral Off” will be implemented across a selection of denim styles from the upcoming spring summer 2021 range, and a greater range of products going forward. The technology applied to the jeans has the capacity to disable 99% of viral activity within 2 hours of contact and works by interacting with key proteins, which inhibit the virus from attaching to the textiles. 

Explore further at Diesel.