Thameen - Not Telling launch

Thameen London has announced its collaboration with Harrods for the launch of their latest creation: "Not Telling." Crafted by the renowned perfumer Sophie Labbé under the visionary artistic direction of Christopher Chong, this fragrance transcends conventional storytelling, leaving all to the imagination.

The genesis of "Not Telling" is shrouded in mystery, with Labbé and Chong drawing inspiration from a shared experience at the Année 80 Exhibition held at the Musée des Arts Décoratifs in Paris. Reflecting on the vibrant aesthetics of the 1980s, Labbé was particularly drawn to the empowering allure of warrior women adorned in epaulette jackets. "It was a moment of total immersion in the aesthetics of the 1980s, with its flashy colors and warrior women," Labbé recalls. "I was struck by the notion of their power, which I translated into this sophisticated alchemy of seduction." Drawing upon the audacious fragrances of the 1980s, Labbé has crafted a contemporary and ultra-sensual scent that epitomizes glamour, sensuality, and power. Central to the fragrance is a heart built around a luminous infusion of animalic Indian Tuberose Absolute, imbued with the sunny aura of Ylang Ylang essence. Complemented by Tonka Bean, Madagascar Vanilla Absolute, Australian Sandalwood, and an Ambergris Accord, "Not Telling" exudes a carnal, sensual, and powerful trail that is both nostalgic and modern.

Yet, it is the juxtaposition of boldness and naughtiness that sets "Not Telling" apart. Labbé's creation features a fresh and sparkling top, infused with a "B*tchy Accord" characterized by Italian Mandarin and Coconut Accord. This playful nod to the decadence of the '80s adds a contemporary edge to the fragrance, creating a captivating contrast that defies expectations.

For Christopher Chong, "Not Telling" represents more than just a fragrance; it is a portal into the clandestine world of the High Life. Inspired by the mythical allure of socialites immortalized by Slim Aarons, Chong delves into the realm of exclusivity and secrecy, where stories remain untold. "In their coded and secretive world, they never tell," Chong muses, hinting at the mysteries yet to be unveiled.

Presented in Thameen London's signature bottle, resplendent in Harrods green with a magnetic black cap, "Not Telling" is a testament to the allure of the unknown.

Explore further at Harrods.