SERIES: Superga

Photography - Nicholas Andrews

Words – Taj Hayer

If a pair of brogues are the shoe of choice for a rakish gent, then there is no doubt that his sneaker of choice are a pair of simple, comfortable, white tennis sneakers. As recent times sees dress codes relaxed to aforethought unimagined proportions, the lines between casual and smart have been blurred more than ever. Those simple white sneakers are pretty much the only footwear that you need right now. 

When it comes to menswear brands that have stood the test of time, Italy has their fair share. Superga has made a name for themselves for their affordable sneakers with mass global appeal. Named after the Superga Hill in Turin, the brand began when a local shoemaker, Mr Walter Martiny made rubber soled footwear for local farmers. The first notable model, the 2750 (still a classic) came in 1926 and has the same vulcanised rubber sole today. 

Super popular in the Fifties and still today, there are few brands that do clean and comfortable as well as Superga. Whilst the 2750 is as much of a classic as it was in the good old days, expansion has been the brand evolve into a host of other sneaker designs. As much as you might only need a pair of white sneakers, that doesn’t mean that its all you ever want to wear. The 2750 is now available in a host of colourways.

Fans of the high-top model will love the minimal 2942, which merges traditional shoes for the Italian Army with contemporary streetwear trends for a perfect urban day look, as reliable as it is cool with a unlined upper in extra strong, full breathable pure cotton. A smarter option that blends sport and refinement is the 2843, which looks great in the brushed leather options. Although, when the sun is out and you really can’t be bothered with the hassle that getting dressed involved, sliders are the only real choice.

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