Scent Stories: Vetiver Primavera by Horace

Horace has carved out a strong identity in the men’s grooming space: functional, fun, inclusive, and above all, collaborative. The Paris-founded brand has grown from a skincare startup into one of France’s leading male grooming names—without ever losing sight of its customer-first ethos. Its latest launch, Vetiver Primavera, continues that story with a fragrance that balances freshness with unfussy sophistication.

This is Horace’s fourth fragrance, and like the rest of the brand’s collection, Vetiver Primavera is intended to be worn easily and often. There's a strong emphasis on relatability here. Co-founder and CEO Marc Terlet describes the scent as “simple beauty, like walking barefoot through a citrus grove in the morning, wearing old jeans and a white shirt.” That balance—between ease and refinement—is core to Horace’s approach, and it’s clearly present in the fragrance itself.

Vetiver Primavera opens with a citrus trio: Italian Primofiore Sfumatrice lemon, yuzu, and mandarin. The initial impression is bright but grounded—zesty without being sharp. This is where the name starts to make sense. It’s not just another citrus scent for summer; it’s a more atmospheric take on that freshness, like early spring light warming the ground after rain. At the heart of the fragrance, orange blossom brings roundness and softness, complemented by floral geranium and a subtle thread of incense. It’s this combination that gives the scent dimension without tipping into complexity. If the top notes are about clarity, the heart is about familiarity—warm, easygoing, and just refined enough.

Then comes the base. Vetiver leads, dry and textured, paired with Ambroxan and Cashmeran for depth and a gently woody structure. The result is wearable and polished, but never overly constructed. It’s understated in a way that suits Horace’s grooming aesthetic: clean, effective, and self-assured.

Handcrafted in Grasse—the spiritual home of French perfumery—Vetiver Primavera was developed with the same transparency and community input that defines much of Horace’s product line. The brand actively co-creates its products with feedback from its customer base, lending every launch a sense of shared ownership. That ethos continues in its fragrance line, which, like its skincare, is designed to slot effortlessly into everyday life.

Horace isn’t trying to reinvent the wheel with Vetiver Primavera. Instead, it’s delivering what many modern men look for in a fragrance: something versatile, personal, and grounded in natural simplicity. It’s a scent designed to feel good the moment you put it on—and keep feeling good as the day unfolds.

Available now at Horace.