SAAF GARMENTS Season One

The Rakish Gent loves nothing more than celebrating the launch of a new brand, especially one which produces clothes as good as you see here. SAAF GARMENTS is conceptualized as a label that sits at the intersection of cultural heritage and modern sensibility. The word “saaf” means “clean” in Urdu and the looks from the debut offering seamlessly toes the line between classic and current. Season One showcases the brand’s minimal design sensibility through a curated offering of 22 immaculately tailored garment styles alongside a selection of accessories. Each piece released will be available for “pre-order” on SAAFGARMENTS.com and will begin shipping 6 weeks following the campaign launch.

SAAF GARMENTS launches with Campaign I – The Introduction, a thoughtfully edited collection of looks that tie together two concurrent visions – one based on the silhouettes and shapes of South Asia, the other deeply embedded in the thoroughly modern aesthetics of New York. This alchemy honours an intersection of society that finds itself caught between two worlds. Campaign I is highlighted by a distinctive blend of tailored shapes, featuring a long-pleated jacket – a flagship of Season One – alongside a pleated mock neck long kurta and tailored pants. A cummerbund rounds out the offering, presenting a modernized update on an underserved accessory that seamlessly elevates each ensemble. Each garment is rendered in black and ivory, maintaining the brand’s signature clean palette. This color story reflects on the beauty of light and darkness, creating a symbol of balance and purity. 

Based in New York, garments are produced in India, footwear in Italy, and materials are sourced worldwide with Italian leathers and Indian textiles, resulting in a collection that is authentically global. Much like the cultures that are woven together with every release, other seemingly contrasting influences make a bold statement in each campaign.

Explore further and shop the collection at SAAF GARMENTS.