R.M. Williams Soho store
19 February 2018
R.M. Williams store, 43 Berwick St, Soho, London W1F 8SB
What we saw
The iconic Australian brand has just opened its third London store, in the creative heart of the city. Remaining true to its artisanal surrounds, the R.M.Williams Soho store introduces the essence of an Australian stockman’s workshop to London. The bespoke store fixtures and fittings pay homage to R.M.Williams and the Soho neighbourhood’s joint craftsmanship heritage, through recycled wood grain materials and a neutral palette of grey, taupe and aged green accents.
The R.M.Williams Soho store heroes the brand’s iconic handcrafted and long-lasting boots with a curated collection of signature styles, including the urban Gardner and Classic Turnout styles; modern staples just at home in the outback as they are on London’s city streets, alongside the renowned men’s Craftsman and women’s Adelaide boots. The bespoke service provides customers with customisation options across size and fit, leather and skin, elastic, thread, soles and a personalised message to truly make your R.M.’s your own.
Explore further at R.M. Williams