Ray-Ban and A$AP Rocky Push Eyewear Into the Future With The Next Generation Collection

Paris Fashion Week is never short of headline moments, but A$AP Rocky’s collaboration with Ray-Ban for their Next Generation Collection landed like a statement. Not just another celebrity-branded capsule, this drop marks the first from Ray-Ban Studios, setting the tone for eyewear that’s less accessory and more cultural artefact.

Rocky’s relationship with fashion has always leaned on disruption rather than assimilation. Here, that ethos translates into three brand-new silhouettes—Ultra Wrap 001, 002, and 003—each designed to abandon the safe zone of heritage and tilt toward something cinematic. These aren’t frames you slip on; they’re frames you build a look around.

What’s the play? Bold geometry, sculptural design, and a refusal to play nice.
The Ultra Wrap series takes the wraparound template and supersizes it—wide lenses, mask-like silhouettes, aggressive curves. Ultra Wrap 001 is the cleanest execution of the idea, but still demands attention with its inflated contours and mirrored lens options. Ultra Wrap 002 dials the drama up, going full Blade Runner with a shielded front and thick temples that feel ripped from a cyberpunk storyboard. And then there’s Ultra Wrap 003: leaner, but no less commanding, with continuous lines that glide from front to temple in one sleek gesture. It’s eyewear that feels engineered rather than designed.

Colorways are restrained but strategic—classic black for those keeping it stealth, translucent gold for the extroverts, and mirrored options that sit somewhere between sport performance and avant-garde luxury. Each pair arrives in a rigid plexiglass cube, a detail that signals collector energy. Inside, a supersized case stamped with the A$AP Rocky x Ray-Ban logo closes the loop on the collaboration’s sense of rarity.

What does it mean for menswear?
Sunglasses have always been a power move in a look, but this collection edges into a different conversation. We’re not talking quiet luxury here—this is a loud proposition for a wardrobe increasingly flirting with techwear, motocross nostalgia, and streetwear futurism. Pair these frames with tailoring, and you’re making a subversive point. Pair them with oversized nylon and engineered sneakers, and you’re completing the narrative Rocky’s been building for years.

For Ray-Ban, this is about shifting the dial. The brand’s icons—the Wayfarer, the Aviator—aren’t going anywhere. But this launch shows that the world’s most recognizable eyewear name isn’t afraid to gamble on silhouette and scale. For Rocky, it’s another flex in an already deep style playbook, where Harlem street codes meet luxury and sci-fi undertones without apology.

The drop is strictly limited, and given the hype around its debut on the AWGE runway, expect these to move fast. Whether you’re buying to wear or to display, the message is clear: the future isn’t round or square—it’s wrapped.