P&Co heads ‘Somewhere New’

As part of its Spring Summer campaign, Postcards From Somewhere, P&Co’s latest collection, ‘Somewhere New’, features an entirely new landscape for the brand: Morocco. 

True to form, P&Co tackled Morocco’s ‘Paradise Valley’ in style, road-tripping through its diverse climate of desert palms, winding roads and red mountain edges in a Porsche Targa 911.  

Each piece in the collection is a tribute to the tones and textures of the open road and the Moroccan backdrops it carves through. P&Co has taken its tried-and-tested silhouettes and expanded its spring/summer offering with the addition of breathable organic cotton, durable fatigue shorts, and moto-inspired graphics.

The ‘Somewhere New’ collection is available now at P&Co.