Panerai’s Luna Rossa Launch Anchors Summer 2025 in Style

Panerai’s long-running partnership with elite sailing team Luna Rossa enters a new chapter this summer, with two freshly launched timepieces that bring marine-level precision to dry land wardrobes. It’s a fusion of athletic engineering and Italian cool, anchored in the brand’s heritage and aimed at the kind of modern man who knows his way around both a chronograph and a coastline.

First up is the Luminor Chrono Flyback Luna Rossa PAM01654, limited to just 150 pieces and designed with both resilience and performance in mind. At 44mm, it’s bold without being bulky, thanks to its lightweight titanium construction — about 44% lighter than steel, but just as tough. Inside beats Panerai’s P.9100 automatic movement, complete with a flyback chronograph function and a tachymeter scale, built with nautical precision in mind. One press resets and restarts the chrono hands — a move as fluid as a seasoned sailor adjusting course.

Design-wise, PAM01654 is exactly what you'd expect from a watch co-signed by the Luna Rossa team: sharp, assertive, and engineered for action. A matt grey sandwich dial plays host to subtle red accents and the Luna Rossa insignia, while a sapphire crystal caseback offers a glimpse at the inner workings. It’s fitted with a black-and-grey bi-material strap featuring the Luna Rossa stripe, plus a rubber option for those who want to go from deck to dock without a hitch.

The second release, the Luminor Luna Rossa PAM01653, takes a more understated route. A clean, 44mm stainless steel case frames the dial, built from high-purity AISI 316LVM steel — vacuum arc remelted for corrosion resistance and a refined finish. Powered by the manual-wind P.6000 calibre, it boasts a three-day power reserve and a stop-seconds function for precise setting. This one’s all about rugged simplicity: a monochrome grey sandwich dial, crisp indices, and that unmistakable crown guard.

Both watches are a nod to the original Luminor DNA — the luminous dials, the unmistakable case shapes — but with updated details that speak to modern lifestyles and performance needs. They’re not just tributes to sailing; they’re functional statements for men who value substance as much as style.

With the 38th America’s Cup drawing closer — and hosted in Naples for the first time — Panerai’s new Luna Rossa watches arrive at just the right moment. They channel the competitive energy of the race into watches built for real life, without sacrificing any of the elegance expected from a brand whose name is practically synonymous with Italian precision.

The PAM01654 and PAM01653 models are available now through Panerai boutiques and selected retailers. Expect high demand — and even higher style credentials.